Steak Dinner for a Hamburger Price

🥩 Steak Dinner for a Hamburger Price

Why Value, Expectations, and Automation Don’t Always Mix

Every founder, salesperson, or service provider has been there. You’re on a call with a prospective client, and things are going great—until you realize they want a $15K steak dinner for $3K and a side of fries.

At Sally, we call this the “Steak Dinner for a Hamburger Price” moment. It’s that point in the sales conversation where the prospect is excited, but their expectations don’t quite match the menu—or the math.

🍔 The Ask: Gourmet Service at Drive-Thru Pricing

We recently spoke with a prospective user who wanted Sally to do everything. Not just automate SPV setup, onboarding, closing, filings, and communications (which Sally does beautifully), but also personally click every button, manage the investor communications, and file the taxes—all wrapped in a concierge-level experience.

In other words, they wanted SPV Concierge-level service (a premium white-glove offering with dedicated experts and high-touch support) at the fully-automated Sally price.

💡 The Disconnect

This wasn’t just a matter of budget—it was a matter of fit. Sally is designed for the Organzier who wants control, brand ownership, and automation. It’s for those who want to move fast and run lean, but still be compliant, clear, and professional.

That’s how we’ve been able to offer robust functionality at a fraction of the traditional cost.

But with automation comes trade-offs. Sally handles the heavy lifting, but we expect you to log in, review things, and yes—click the button.

🤖 Sally Is Not a Robot Butler (Yet)

The truth is, we’re getting really close to having all the bells and whistles of a $15K service: tax modules, distribution tools, IRA integrations, and more.

But for $3K you’re not hiring a butler—you’re licensing an engine.

Our software is designed to empower you. And when you understand the value of automation, it becomes clear you’re not sacrificing quality—you’re just skipping the middlemen (and their markup).

🔄 The Bigger Sales Lesson

This isn’t unique to Sally. Every business that straddles the line between software and service eventually hits this wall. You’ll find customers who:

• Value expertise but expect automation pricing
  
  
• Expect personal hand-holding for platform fees
  
  
• Don’t quite realize the cost of the human layer behind full-service delivery
  
  

This is where positioning matters. It’s okay to say, “That’s not what we do—but here’s what we do exceptionally well.”

✅ Know Your Steak—and Your Price

At Sally, we’ve built something powerful, affordable, and scalable. We’re not pretending to be everything to everyone. But if you’re looking for the best SPV software on the market, designed by SPV experts, that automates 90% of what used to take weeks and costs less than a paralegal’s retainer?

We’re not just your hamburger—we’re the steak sandwich you didn’t know you needed.

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